Messaging
We clarify your church's voice and growth message so the right people are attracted without diluting the gospel.
TikTok Ads
The TikTok Growth System
This is not a new strategy.
It is the exact same Plan Your Visit system we run on Facebook and Instagram, now running on TikTok.
The funnel, the follow-up and the weekly reporting all stay exactly the same. The only thing that changes is where your video runs. TikTok is where a whole generation in your city spends its evenings, and your church can be the one that shows up there.
The 6 Pillars
The Same 6 Pillars, Now on TikTok
TikTok Ads
We build and manage TikTok campaigns from your church's own TikTok account, reaching families and young adults in your area.
Funnel
We create a simple Plan Your Visit form that captures real leads right inside TikTok.
Follow-Up
We refine your SMS and email follow-up to increase show rate.
Optimization
Weekly reporting and performance refinement.
Strategy
Monthly leadership calls to align growth with vision.
Ongoing Management
This Is Not a One-Time Setup
Weekly
We manage your TikTok ads weekly with active optimization.
Monthly
We meet monthly for strategy alignment with leadership.
Always
You get the same simple, clear report you get on Meta, with TikTok on it.
This is ongoing management, not a one-time setup.
What We Actually Do
Nine Things We Handle So Your Team Does Not Have To
This is not a course and it is not a coaching program. We set the whole thing up inside your church's TikTok account and we manage it every week.
- The AccountWe walk your team through setting up your church's TikTok ad account and connecting it to your church's TikTok profile. Your church keeps full ownership. We get access, exactly like we do on Meta.
- The CreativeWe write every script. You and a member of your church record 3 short vertical videos on a phone. That is the whole ask. Real people from your church, never AI-generated video.
- The CopyWe write every word that runs with your videos. It sounds like your house, not like a marketing agency.
- The FormWe build the Plan Your Visit form right inside TikTok, so somebody can raise their hand without ever leaving the app. It captures a name, an email and a phone number, so you own the list.
- The AutomationsTexts and emails go out the moment somebody opts in. Same automations as Facebook and Instagram, so your leads from every platform land in one place.
- The Follow-UpWe train your team member on exactly what to say, when to call, and how to handle every response. If they already work your Facebook leads, nothing changes for them.
- The LaunchWe set up every ad from your church's own TikTok profile and take it live. You do not touch TikTok Ads Manager.
- The OptimizationEvery week we review the numbers and make sure your ads are performing. You always know how many people planned a visit from TikTok and how many actually showed up.
- The StrategyEvery month we meet with you and your team to go over what needs to happen next to keep the results coming.
The Math
What Your Ad Spend Buys
Same math as Facebook and Instagram, because it is the same system. Your ad spend goes directly to TikTok. It does not come to us.
We aim for $10 to $15 per planned visit, the same target we hold on Meta. Start with at least $300 a month. Here is what that looks like across a month.
$300$3,000
20 to 30planned visits a month at $10 to $15 each
2 to 6walk in the door with automated texts and emails only
6 to 15walk in when your team calls before Sunday, and we have seen it go higher
Move the slider. Every number here uses the same math as our Facebook and Instagram pages, and it is what we see across our churches, not a promise for yours. Ad spend goes to TikTok, not to us.
The phone call is the whole ballgame.
Automations alone bring 10 to 20% of your registrations through the doors. When your team calls before Sunday, that jumps to 30 to 50%, and we have seen it reach 80%. Same ads, same budget, same city. This is why we train your team instead of just handing you leads.
The Proof
We Ran It on Our Own Church First
Before we offered TikTok ads to a single pastor, we ran the system on River Church Baltimore, where Travis serves as an associate pastor. The campaign went live on May 18, 2026 and it has brought first-time visitors through the doors every month since.
people planned a visit
planned visits every month
first-time visitors every month
About 20 to 30% of the people who planned a visit walked through the doors on a Sunday. That is in line with what we see on Facebook and Instagram, and it is why the follow-up call matters as much on TikTok as it does anywhere else.
Those numbers belong to River Church Baltimore. Yours depend on your city, your budget and how consistently your team works the system.
Your Part
Four Things We Cannot Do From Our Side
1. A TikTok account for your church with an ad account connected to it. If you do not have one yet, we walk you through it in about 20 minutes.
2. Three short vertical videos recorded on a phone. 2 from the pastor and 1 testimony from somebody in your church. We write every script. Then you just hit record.
3. One person on your team who will make calls. If they already call your Facebook leads, they already know the job.
4. A real ad budget of at least $300 a month, and 30 to 60 days of patience. The budget goes straight to TikTok, not to us. Ads launch 7 to 14 days after we have your videos, and momentum builds after that.
Questions
TikTok Ads for Churches FAQs
Is TikTok really a place to reach people for church?
Yes. The people in your city scrolling TikTok tonight are the same people who need a church family. We have run it on our own church in Baltimore since May 2026 and it brings first-time visitors through the doors every week.
How is this different from your Facebook and Instagram ads?
It is not different. It is the same Plan Your Visit system: same funnel, same automations, same follow-up training, same weekly report. The only difference is that your video runs on TikTok instead of Facebook and Instagram.
A church can run both at once, and every platform feeds the same follow-up team.
Do we need a TikTok account?
Yes. TikTok ads run from your church's own TikTok profile, which is what makes them feel like a real post instead of a banner. If you do not have one yet, setting one up takes a few minutes and we walk you through it.
Does the pastor have to dance?
No, and nobody has to dance. You record a 60 second video on your phone talking to the camera, exactly like you would for Facebook. We write the script. Real people from your church, never AI-generated video.
Where do the leads go?
Straight into your church's CRM, alongside your Facebook and Instagram leads. An automated text and email go out the moment somebody submits the form, and your team gets a name to call before Sunday.
How do we get started?
Book a strategy call. We look at your church, your city and your budget, and we tell you straight whether TikTok, Facebook and Instagram, or all 3 together is the right move for you.
Is this month to month?
Yes, it is month to month with no contract. We would rather earn it every month than lock a pastor into something.